The survey of 799 respondents identifies two different influencer groups: Shakers and Makers.
Shakers are defined as those with vast social networks (upwards of 3,500) who might be useful for driving broad awareness of a product or marketing campaign.
Let’s be honest, 3,500 is tiny nowadays. In our world, we consider 10,000+ a micro influencer!
However, Makers are more likely to drive a particular action despite having a slightly smaller social following (average of 1,700).
Now that’s a stat we can’t argue with!
From our research and experience, smaller profiles (under 10,000) can drive hype and awareness from a more targeted and genuinely engaged fan base. In result, your brand amplified to a smaller audience can convert into greater real life potential courtesy of social testimonial awareness.
Makers tend to be more passionate and knowledgeable about a certain topic, so their followers place greater trust in them when it comes to recommendations.
Short and sweet dose of info to keep you in the know!